Privacy Policy

SEMRA ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

By using our website, you acknowledge the practices described in this policy. If you do not agree with these practices, please do not use our website.

We collect information you provide directly to us, including:

• Name, email address, phone number, and shipping/billing address when you make a purchase or create an account
• Payment information (processed securely through Shopify and third-party payment providers — we do not store full credit card details)
• Communications you send to us, including inquiries, consultation requests, and customer service correspondence
• Information you provide when subscribing to our newsletter
• Ring size, style preferences, and other details shared during bespoke consultations

We also automatically collect certain information when you visit our website:

• Device and browser information
• IP address and general location
• Pages viewed, time spent on pages, and navigation patterns
• Referring website or source

We use the information we collect to:

• Process and fulfill your orders, including shipping and delivery
• Communicate with you about your order, inquiries, or bespoke commissions
• Send you marketing communications (with your consent), including new collection announcements and exclusive offers
• Improve our website, products, and customer experience
• Detect and prevent fraud or unauthorized activity
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Service providers who assist with order fulfillment, shipping, payment processing, and website operations
• Professional advisors such as lawyers and accountants when necessary
• Law enforcement or government authorities when required by law or to protect our rights

All service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Our website may use cookies, analytics, and tracking technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our site. You can control cookie preferences through your browser settings.

We may use third-party analytics services (such as Google Analytics) to help us understand website usage. These services may collect information about your online activities over time and across different websites.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When information is no longer needed, we securely delete or anonymize it.

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at info@semrart.com.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

Our website and services are not intended for minors, and we do not knowingly collect personal information from individuals under the legal age of majority.

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date. Your continued use of our website after any changes constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: info@semrart.com
Location: New York, NY